Using Autoresponders To Multiply Marketing Power & Save Time!

In today's issue, you will be introduced to your new best friend - the autoresponder.

One of the best ways to cultivate new business and save hours of time is to use an autoresponder. An autoresponder gives you the ability to follow-up *automatically* on the email addresses you capture. Instead of wasting hours following up manually, you can let your autoresponder follow up while you do the things that you do best - build your business... putter in the garden... chase your kids around the house... catch up on your power-napping.

If you have an autoresponder, we will show you how to make it super-effective. If you don't have an autoresponder, Empowerism is the place to go. If you're ready to check it out right now, click here:

http://tinyurl.com/yylyuq

(As so many of our subscribers already know, Empowerism is truly dedicated to providing an ALL-IN-ONE SOLUTION to the challenges of selling on the Internet. I hope you'll visit our site and let us "show you around" Empowerism and the exciting RSVP - the NEW way to buy leads.)

An autoresponder gives you the ability to send messages effortlessly for months on end. So if you captured an email address six months ago, your autoresponder can repeatedly contact that person to offer your product or service.

=> WASH-RINSE-REPEAT

Repeat contact is a concept that top marketers first used effectively in the offline world. When you conduct a direct mail campaign, you send out message after message until it's no longer cost-effective. This strategy yields a much higher response rate than with a one-shot mailing (typically just 1% or less).

-From the Research Labs: Research shows that, on average, A PROSPECT MUST BE CONTACTED SEVEN TIMES before you have any real chance at closing a sale.

=> BE IN THE TOP 10

If you apply this strategy to your Internet marketing campaigns, you'll have a real edge over the competition. Remember: 90% of businesses do not follow-up with prospects!

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Open the Door & Close that Sale with Empowerism's Unbeatable Autoresponder Success Techniques. Try It Here: http://tinyurl.com/yylyuq

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=> TECHNIQUE #1 - THE "KILL OVERKILL" TECHNIQUE

You don't want an email inbox crammed with ads and sales letters, and neither does anyone else. Don't send out sales letter after sales letter. Your messages will become an annoyance and the recipient will either unsubscribe or just delete the messages whenever they arrive.

By sending a series of sales letters SPACED APART BY 2-4 DAYS, you'll keep your prospect aware of your business and develop credibility over time without being a pest.

=> TECHNIQUE #2 - THE "MY GIFT TO YOU" TECHNIQUE

Send freebies such as ebooks, info reports, newsletters, software, or even product samples. Many marketers use this approach by offering a newsletter.

-Sneaky Salesmanship: Within the newsletter you have an excellent opportunity to plug your product with a few lines of irresistible copy.

With the soft sell approach, you can contact your prospect once or even twice a week with "valuable information" - which coincidentally mentions your product or service -without seeming like you're over-selling. If you're a vacuum cleaner distributor, for example, send a newsletter on allergies and dust mites.

=> TECHNIQUE #3 - THEY'LL LEARN/YOU'LL EARN TECHNIQUE

Give away a valuable training course via email that has special appeal to your recipients! You can create a simple 3-day, 5-day, 7-day, or even longer course. And at the end of some of the course lessons, you can add a few lines of copy plugging your product or service.

This, too, is a soft sell approach.

=> TECHNIQUE #4 - COMBO PLATTER TECHNIQUE

Use a variation of the hard sell, soft sell approach. Simply alternate your messages. A balance of 40% hard-sell and 60% soft-sell is generally about right.

Keep your eye on the horizon for: "Steps to Irresistible Copy EVERY Time."

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HARNESSING THE POWER OF EMAIL MARKETING

First, I'd like you to consider these four facts:

*A DIRECT MAIL PIECE costs about 40-cents in postage alone. (And then you have to factor in paper and printing costs.)

*A PHONE CALL can cost just as much - or more - than a direct mail piece.

*A PHONE CALL wastes time (and time is money) because you'll spend precious minutes - sometimes hours or days - trying to contact the right person.

*A MESSAGE left on voice mail is almost always a waste of time, and therefore a waste of money.

Depressing? Not at all. After you read today's issue, you'll be able to say "NO" to the downside of phone calls and direct mail and "YES" to the upside of email.

Read on ...

Given the inherent problems with traditional marketing techniques, it's important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign.

As I've just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution, however. Email can also cost you a fortune - in lost opportunities AND cold hard cash - IF you don't know the basics.

So that's where we're going to start.

First, always keep in mind that your "primary objective", the master key that unlocks your "Success Vault" in Internet Marketing, is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")

The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe and Jane are achieving and the through-the-roof, over-the-top, to-the-moon-and-back MEGA-success that top online sellers achieve. (The difference really is that dramatic.) So don't miss the boat: The time is NOW to start building your list of email addresses (prospects).

REVIEW
You can begin to grow your list simply by capturing emails from people who visit your website, as we have already discussed in a previous lesson.

=> Pop Quiz: What's the easiest way to convince people to give you their email address? (Answer: Offer an irresistible freebie with a sign-up form on your site or in a pop-up box, drive traffic to your site, and watch as people start entering their email address.)

Okay, so now you're "in the groove" - you're capturing people's emails like crazy. But if you're just sitting there - well, you know the old saying, "Even if you're on
the right track, you'll get run over if you just sit there."

So what next?

-- Let me take a moment from telling how to build your email list to remind you why. It's been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE! Think about that. Then stop thinking and get going on new ways to capture and keep email addresses.

GIVE 'TIL IT HURTS!
If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can't send a TOASTER through email, why not give the far more valuable - and far more affordable for you - INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketing course.

DRIP, DRIP, DRIP.
You'll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or on whatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.

If you're not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand, but that's no way to make a million!)


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7 Wise Ways to Collect Email Addresses and Build Your Mailing List

=> Wise Way #1 - OFFER A FREEBIE
You have to give in order to get. If you want people to offer up their email address, you're going to have to offer up an incentive. Nothing works better than something that's complimentary (you spell that FREE). You can give away no-cost reports, books, software, or even sample pages of a book.

=> Wise Way #2 - USE POP-UPS
Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site.

Make sure the pop-up offer is something that's valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly through your autoresponder to their email inbox when they give you their email.

-Word to the Wise: "Instant" is a very powerful pop-up offer.

=> Wise Way #3 - USE POSTCARDS
If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind - a report, a discount coupon, etc. Visitors don't have to pay in order to receive their gifts, they simply need to enter an email address.

-A Word to the Wise from the U.S. Post Office: Postage is much less expensive for a postcard than a standard-size letter. (Not only are they economical, postcards are more likely to get your message across since the consumer doesn't have to open an envelope.)

=> Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE
This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.

Why? When search engines index the pages of your website, a visitor may come directly to a page other than your home page. If you only have a subscriber box on your home page, you're missing the boat, not to mention the thousands of visitors who bypass your homepage.

=> Wise Way #5 - CONTESTS
Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and put a form on your site or in a pop-up box. The entry "fee" is their email address.

-Word to the Wise: Not all the people who sign up for your contest are good prospects. Many are just contest "junkies" - people who are only looking for freebies and have no intention of buying a product or service.

-Warning to the Wise: If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you're not violating any contest laws.

=> Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS
Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.

=> Wise Way #7 - JUST ASK
If you`re chatting with a prospect on the phone or a potential customer stops by your place of business, don't be shy: ask for an email address or business card (which usually includes their email address).

Okay, you know what you want...you know what you need. It's time for you to set your traps and CAPTURE THOSE EMAILS!

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EMAIL AESTHETICS

It's an old, old saying, but it's true: you only have one chance to make a good first impression. And in email, the first impression is always visual - a consumer LOOKS/SEES before he/she READS.

Imagine walking by a grotesquely garish storefront with all kinds of things hanging off the front porch, every floor painted a different color, and odd music playing through loudspeakers. Would you want to walk in the front door? No way! You'd assume that the owner is a kook, at best, or a deranged axe murderer, at worst.

Did you ever have an ugly looking email land in your mailbox? You know what I'm talking about: an orange background and yellow borders, multi-colored text in all sizes from gigantic to microscopic, a message that looks like it was created by a crazed six-year-old? If you did, I bet you didn't feel the urge to read it. You probably just wanted to delete it as quickly as possible.

=> PUT OUT THE WELCOME MAT
You want your email message to be friendly and inviting, not bizarre and scary. The suggestions below -- and they're just suggestions, not hard and fast rules - will go a long way towards making recipients' eyes say "come on in!" to your message.

=> DO's and DON'Ts FOR ATTRACTIVE EMAILS
-DON'T use COLOR fonts in your message. (Leave that to junior high girls who want to write about Britney and Justin)

-DO use BLACK TEXT ON A WHITE BACKGROUND. (When you're "speaking" in black-and-white, people will give their full attention to your message without being distracted by your color scheme.)

-DON'T use UNCOMMON FONTS. (If someone's system doesn't recognize the font you've selected, they could see gibberish instead of your brilliant message).

-DO use the email marketers' FAVORITE FONTS: Arial, Times New Roman, and Courier New

And please...

-DON'T use flashing buttons or banners in your email! (Your prospects have undoubtedly gotten their fill of "bells and whistles" when they've surfed the Internet. They don't need more from you.)

=> GET "HYPER" WITH EMAIL HYPERLINKS
An "email hyperlink" is just techno-talk for a link in your email to a website, or email address. Sounds simple enough, and it is - unless you try to contact a prospect on AOL who may not be able to receive "clickable" links.

Don't worry. There's a "fix" for this: simply type mailto: in front of your email address (no space in between, and include the : )

For a link to a web page, you need to write your link this way: http://www.anycompany.com. (And tell your recipient they can copy and paste this link into their browser if it's not highlighted.)

=> ALWAYS USE SIGNATURE TAGS
Today, it's common practice on the Internet to tell people about your product or service with a SIGNATURE TAG, which is 3-6 lines of text (usually) that is automatically added to every message you send.

If you'd like to add a tag to your messages, simply open your email program. Find the SIGNATURES TAB (located in the TOOLS/OPTIONS menu in Outlook Express). Follow the (simple) instructions for creating a sig file. Easy as pie...and the results will amaze you.

That's it for now, but get your "net" ready. Next issue we're going to hunt down and CAPTURE EMAILS.


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Essential Rules for Effective Email Marketing

If you want an email campaign to succeed, you don't want to offend anyone when sending your messages. Turn off a consumer with your email and you can be sure they'll tune out your message. Don't let this happen to you!

A message that earns respect makes sales. Train yourself to always -- and I mean ALWAYS -- stick to the rules below when crafting your email message.

=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65 CHARACTERS OR LESS

Whenever you write an email, always format the lines so that they're 65 characters, or less, across. To do this, you may need to do a "hard return" by hitting "Enter" at the end of the line.

Wondering why to limit your lines to just 65 characters? (Good question! It shows you're thinking.) There are two reasons that "less is more":

-- The first thing to remember is that looking at a computer screen for a long time causes EYE FATIGUE for many readers. The shorter span of characters across the screen makes reading easier and more appealing to the recipient of your email message.

-- The other reason to go short instead of long is this: some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING at 60-65 characters on received messages. If your email is wrapped at 70, the content will arrive all "chopped up." This makes it unattractive...and worse -- unappealing.

-- Tip within a Rule #1: Email clients such as Outlook Express allow you to SET THE LINE-WRAP to any character-width you choose. That means you won't have to hit Enter each time after typing 65 characters. Makes life easier!

-- Tip within a Rule #2: You can type 65 asterisks or dashes in a Notepad file to create a template. Then paste your email below it to see if any lines extend too far to the right.


=> RULE # 2 - BE CAREFUL USING ALL CAPS

How many times have you changed the TV channel to avoid listening to a screaming car salesperson? No one likes a screaming salesperson...and no one likes a "screaming" email message, either. Odds are, when someone has over-amped the volume of their message by using too many capital letters (not to mention too many exclamation points and other punctuation) - you're going to be turned off.

On the Internet, email messages written in all caps are considered yelling. It's okay to write some sentences and some words in all caps, but don't go overboard. (As you can see in this message, I've tried to use capital letters to help break up sections of the content from time to time)

-- Tip within a Rule: Consumers buy from a source they trust. Emails in all caps are perceived as "shady" or uneducated, and have an appearance that damages the credibility of an offer.


=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)

Would you be influenced by an email selling you something that had noticeable spelling and grammar mistakes? Sure you would...and the influence would be negative, not positive! When a consumer reads a sales message that's filled with errors, they think to themselves, "Good grief, this person doesn't even take the time to get his emails right. His product is probably the same quality as his emails."

When you're in business, YOUR IMAGE IS YOUR REPUTATION and your reputation is the reason people buy from you or the guy down the block. It's essential that you create an image of INTEGRITY, CREDIBILITY, and HONESTY in the mind of your prospects. Sending emails filled with errors doesn't hurt your professional image...it destroys it. (Ouch!)

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